Not sure where you got the "80p per call" information from, but it is incorrect.Just looked it's a 6ppm (pence per minute) number plus your providers network charge which could be up to 80p so each hour on the phone could cost you £4.40.
The charge for the 0844 number is the 6p per minute Service Charge plus an Access Charge of up to 15p per minute from landlines (most are 9p to 13p per minute) or up to 58p per minute from mobiles (most are 44p to 55p per minute).
A list of Access Charges can be found here (and elsewhere): https://www.saynoto0870.com/costofcalling.php
This means a one hour call to that particular 0844 number could cost up to £38.40. Other numbers cou!d cost more. Always avoid calling 084, 087 and 09 numbers.
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