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Doseone

Guru
Location
Brecon
Link on BBC website

Very little detail. I wonder what it's all about. I know there has been a desire to incorporate a lot more technology and stats into TV coverage, but this needed cross team approval - I wonder if it's something to do with that?
 

Dogtrousers

Kilometre nibbler
A bit more here http://www.telegraph.co.uk/sport/ot...up-to-lead-cyclings-marketing-revolution.html

Large quantities of marketing speak. Cav says it's "important".
 
As I read it somewhere, it's an attempt to create a different business model for running teams, away from the single sponsorship deal.
 
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