craigwend
Grimpeur des terrains plats
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http://www.dailymail...sportscars.html
Buying a flashy sports car has long been held as a tell-tale sign that a chap is speeding towards a mid-life crisis.
And now it seems even investing in that rather more sedate form of transport – the bicycle – could do too.
Rising numbers of affluent men aged 35 to 45 are turning to pedal power in a bid to project a free-wheeling image, according to research
The findings might, perhaps, partly explain why celebrities such as Guy Ritchie and Billy Zane seem so fond of cycling.
Film director Ritchie, 41, who is divorced from Madonna, once said he ‘lives on a bicycle’ while actor Zane, 44, has admitted going ‘bar-hopping’ on his bike after his split from Kelly Brook
And if you thought spokes and chains don’t have quite the same allure as turbo chargers and sun roofs, then think again.
While a bike lacks the looks of a Porsche or a Ferrari, it can send out the message that its rider has the appealing qualities of being fit, rugged and loving the planet, according to the experts.
A report by market researchers Mintel found that there was a boom in bike sales last year, with the biggest growth among men approaching middle age.
Latest figures reveal one in three Britons owns a bicycle. Overall, more men than women own a bike – and more than half of men aged 35 to 44 have one, the study shows. It dubs the upsurge in bike sales, the ‘noughties version of the mid-life crisis’ and predicts Britons will spend £700million on bikes this year.
Psychologist Cliff Arnall said: ‘With a bike, it’s all about fitness, strength and stamina. But in some ways a top of the range bicycle says many of the same things about you as a sports car – they both have a rugged, dangerous element to them.’
He added that a bike might also appeal to a man undergoing a mid-life crisis because it gives him an opportunity to spend time by yourself and contemplate.
Mintel revealed that 3.2million bikes were sold in 2009 and predicts this will increase to 4million by 2015
I knew buying Rapha socks was a step too far
http://www.dailymail...sportscars.html
Buying a flashy sports car has long been held as a tell-tale sign that a chap is speeding towards a mid-life crisis.
And now it seems even investing in that rather more sedate form of transport – the bicycle – could do too.
Rising numbers of affluent men aged 35 to 45 are turning to pedal power in a bid to project a free-wheeling image, according to research
The findings might, perhaps, partly explain why celebrities such as Guy Ritchie and Billy Zane seem so fond of cycling.
Film director Ritchie, 41, who is divorced from Madonna, once said he ‘lives on a bicycle’ while actor Zane, 44, has admitted going ‘bar-hopping’ on his bike after his split from Kelly Brook
And if you thought spokes and chains don’t have quite the same allure as turbo chargers and sun roofs, then think again.
While a bike lacks the looks of a Porsche or a Ferrari, it can send out the message that its rider has the appealing qualities of being fit, rugged and loving the planet, according to the experts.
A report by market researchers Mintel found that there was a boom in bike sales last year, with the biggest growth among men approaching middle age.
Latest figures reveal one in three Britons owns a bicycle. Overall, more men than women own a bike – and more than half of men aged 35 to 44 have one, the study shows. It dubs the upsurge in bike sales, the ‘noughties version of the mid-life crisis’ and predicts Britons will spend £700million on bikes this year.
Psychologist Cliff Arnall said: ‘With a bike, it’s all about fitness, strength and stamina. But in some ways a top of the range bicycle says many of the same things about you as a sports car – they both have a rugged, dangerous element to them.’
He added that a bike might also appeal to a man undergoing a mid-life crisis because it gives him an opportunity to spend time by yourself and contemplate.
Mintel revealed that 3.2million bikes were sold in 2009 and predicts this will increase to 4million by 2015
I knew buying Rapha socks was a step too far
