... or if you did nobody would believe you... 17/04/2008 | 16:45:37 Pork is growing in popularity Pork products are becoming increasingly popular with British consumers, a new report has suggested. Market research firm TNS has found that sales of fresh and frozen pork have risen by ten per cent in the past three months. Furthermore, over the same 12-week period loin roasting joint sales increased by 37 per cent, TNS revealed. The news is a boost to the meat industry, consumer marketing manager for the British Pig Executive Chris Lamb said. He remarked: "The month of March, when compared with last year, showed a huge growth in roasting joints. This is great news for the industry as it means the demand is still there for English pork." According to the TNS data, there is an "upward trend" year-on-year of pork sales, Mr Lamb said. The Farmers Guardian recently reported that Norman Bagley, policy director for the Association of Independent Meat Suppliers, criticised UK supermarkets for hampering the success of the British meat industry.