davethebike
New Member
Hi and thanks for the feedback, its all very valuable to me, will keep you updated with our progress.
regards
dave
regards
dave
I'm not a bike expert but (pretending to be Mary Portas, figuratively speaking, I'm not dragging up) I'd say most importantly, you need to know your product/customers. If people want to go to a shop where the staff don't know much about bikes and where they just 'shift boxes' they can go to Halfords!
You say there are several established shops in the immediate area - what are you going to do/offer which they don't? Why are potential customers going to choose your shop? What's your USP?
If the shop currently sells mostly secondhand bikes, presumably catering for the student market, then you need to keep that customer base and build upon it. What sort of bikes do they mostly buy, what are they prepared to spend?