I live in a village in Essex and the increase in cycling is very noticable, I see hundreds of cyclists going past my door every weekend from families to massive club peletons, 4-5 years ago the only club you would have seen where a couple of local ones. My own road club regularly has 40 riders. The side effect of this is the anti-cyclist feeling around here is bigger. I used to go to family get togethers and no one mentioned cyclists now I quite often hear complaints of too many cyclists clogging the lanes and villages.
Also the race scene is now more competitive, I have recently got back into xc racing. 4-7 years ago you could turn up as a bit of a "fit tubby" and be in company with several others and get a decent result. Now I only see one or two "tubby" guys lined up at the start, I am sure the more casual racer is now getting put off. On talking to people who used to race some say they wouldn't now as the standard is so much higher and they would just look silly.
Its turning into the situation the LVRC has with road racing, they have such a fearsome reputation as uber fast the normal weekend cyclist won't have a go which is a shame, instead of becoming more inclusive the race scene seems to be coming more excusive around here.