Specialized product liability case in US

[Dogtrousers]

https://www.bicycleretailer.com/ind...on-helmet-product-liability-case#.XW9ioCvTU0N

Man sues Specialized after accident in which he fractured his skull.

 

[Ming the Merciless]

Claims the helmet was magic were dismissed as bunkum by the court.

 

[Drago]

If it's so crap then why did he buy it at all? Did he not conduct his own due diligence?