It isn't a "fresh" hell at all (even if anything in a tin could be described as Fresh).
It was first release (as a joke I believe) in 2013. It was then relaunched in 2019, and seems to have been an actual available product.
On the other hand, Heinz really do make a Christmas Dinner Big Soup - they only produced a few hundred cans in 2021, but those sold out in hours, so they ramped up to full production last year - sold only in Asda stores. Don't know if it will be back this year yet.