Aussies always do make the best road safety adverts.

[Arch]

All sorts. People complain about anything. I think they should show after when fire crews have to scrape them off the train. Much more powerful

Do the same peope complain, I wonder, about shows like Casualty? It's much the same - lots of rather obvious build up, followed by a 'shock' event and lots of ketchup.

 

[theclaud]

I don't think this has already been posted? Apologies if I'm just a numpty with the search function. Superb ad from the NZ Transport Agency.



Mod edit: Merged with existing thread in cafe

 

[ComedyPilot]

Good, hard-hitting advert designed to emphasise ALL road users have equal responsibility to avoid collisions.

Can't see one like it being broadcast to the pathetic/selfish/ignorant/clueless 'great' British motorists......

 

[theclaud]

Good, hard-hitting advert designed to emphasise ALL road users have equal responsibility to avoid collisions.

Can't see one like it being broadcast to the pathetic/selfish/ignorant/clueless 'great' British motorists......

Get Tweeting and Facebooking and whatever it is the young people are doing these days, then...

 

[GrumpyGregry]

Good, hard-hitting advert designed to emphasise ALL road users have equal responsibility to avoid collisions.

Can't see one like it being broadcast to the pathetic/selfish/ignorant/clueless 'great' British motorists......

You forgot 'hard-pressed'.

Only hard-pressed thing about 'em is their gas pedals.

 

[ComedyPilot]

Get Tweeting and Facebooking and whatever it is the young people are doing these days, then...

Yes Ma'am......

Consider it done.

 

[Cuchilo]

This wasn't impactful?

That's not an advert its a horror film

 

[asterix]

I am pleased to say they have made our road 20mph. Now I don't think that will mean everyone will drive at or below that speed but at least they are more likely to drive at or below 30 instead of between 30 and 50.

Road safety adverts however horrifying are just p1ssing into the wind whilst we have a motor industry that glorifies speed and power and produces vehicles that look like fortifications on wheels. And then there are 'daytime running lights' a.k.a. 'get outa da way, scumbag' lights..

 

[GrumpyGregry]

Road safety adverts however horrifying are just p1ssing into the wind whilst we have a motor industry that glorifies speed and power and produces vehicles that look like fortifications on wheels. And then there are 'daytime running lights' a.k.a. 'get outa da way, scumbag' lights..

Cars are marketed and sold on the illusion of the freedom they provide. I believe it is the shattering of that illusion and the realisation that you've just dropped a wedge of cash on an object that depreciates, fails, gets stuck in traffic, is a money pit, and doesn't make you funny or attractive, etc., that gives rise to the 'get outa da way, scumbag' mindset.

I say this because I've never met a practitioner of the noble art of bangernomics that thinks that way. But then bangernomicists don't fetishise their means of transport. (Though I'm a bit funny about shoes)

 

[subaqua]

I think the ulster guys might make one that makes you think .

 

[Andy_R]

I wonder about the usefulness of these films sometimes. People who text while driving, for example, just assume it won't happen to them. Whatever you show them, they think they are the one person who can do it and not have a problem.

I guess a proportion of people take note, but I fear there are a lot who just won't change until/unless it happens to them. Unfortunately, when it does, it won't necessarily kill them, or them alone.

Social pressure, as with drink driving, will work, for some, eventually, but as there are still people drinking and driving out there, even that doesn't always work.

Our Road Safe team at County Durham has actually used video filmed at crashes by the emergency services, for certain target groups. The images are repulsive, but the effect on the target groups is phenomenal. In at least 3 of the workshops, some one has said "I knew him/her"

 

[classic33]

Irish Road Safety Video

View: http://www.youtube.com/watch?v=PU6OQVCB20o

They tend to stick with the same simple message for each one. "Lets stop this bloody slaughter" and nearly all are to this tune

View: http://www.youtube.com/watch?v=-Aba0lVdE2c

Aftera while it sticks in the head, whenever you hear it.

 

[ColinJ]

The driver got a 12 month ban, and a 2,000 euro fine ...

 

[classic33]

The driver got a 12 month ban, and a 2,000 euro fine ...

Didn't actually. Decapitated in the actual accident.
Cousin was one of a number of officers who attended.