Branding wars

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midlife

Legendary Member
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I bet the Martians are a bit peed off too !

Shaun
 

DRM

Guru
Location
West Yorks
I don't understand how this is a dispute given that honest "geographic origin" descriptions don't infringe trademarks - see (2)(b) in http://www.legislation.gov.uk/ukpga/1994/26/section/11
Didn't Specialized come a cropper by trying to sue the owner of Cafe Roubaix, their agressive lawsuit got a lot of cyclists backs up, many people at the time on various forums were refusing to buy another Specialized product if they went through with it, so in this case it really blew up in their faces, but yes, how on earth can any company own the name of a town.
 

swee'pea99

Squire
Iceland (the frozen food retailer) has a European trademark on the word “Iceland”, and has attempted to legally stop Iceland (the Country) labelling products withe the Country's name, "product of Iceland" or similar

Iceland (Founded before the Supermarket) is now challenging
Sounds like a PR stunt to me. There's no way any company could be given a prior claim to a country's name. Surely. The whole thing does remind me of that comment that went round after the footie: 'So that's the second time we've been dumped out of Europe: once by Iceland, and once by the people that shop there.'
 
OP
OP
U

ufkacbln

Guest
Sounds like a PR stunt to me. There's no way any company could be given a prior claim to a country's name. Surely. The whole thing does remind me of that comment that went round after the footie: 'So that's the second time we've been dumped out of Europe: once by Iceland, and once by the people that shop there.'


It is genuine
 

mjr

Comfy armchair to one person & a plank to the next
Didn't Specialized come a cropper by trying to sue the owner of Cafe Roubaix, their agressive lawsuit got a lot of cyclists backs up, many people at the time on various forums were refusing to buy another Specialized product if they went through with it, so in this case it really blew up in their faces, but yes, how on earth can any company own the name of a town.
They came a cropper, not because they took on the town of Roubaix, but because Fuji Bikes had an earlier trademark on it in the USA!
 
Will the loser have to change their name to Bejam?

;)

Sorry, the bees got there first.

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U

User169

Guest
Hmm. I don't think Iceland the supermarket has ever sued Iceland the country on the basis of the mark as the OP suggests.

The disrupte is a rather usual instance of a sovereign nation (Iceland) making an application to cancel the supermarket's trademark.

The supermarket says that it's only ever tried to enforce its mark against third parties where the is a risk of confusion. It also had majority Icelandic shareholders and representatives on the board at a time when the original application for the was under opposition.
 
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