I don't really do Facebook / Twitter etc, but I understand that "Likes" are a measure of popularity and can be used by Companies to claim popularity and also (IIRC) give them higher standing on searched etc.
However I see an increasing number of situations where these are being either paid for by the company or there is a moral incentive.
Two examples were a company where you get a discount if you "like" and the second a company where if you "like" them on Facebook they will donate a sum to charity
Is this not simply "Buying votes" and invalidating the whole principle of "likes"
However I see an increasing number of situations where these are being either paid for by the company or there is a moral incentive.
Two examples were a company where you get a discount if you "like" and the second a company where if you "like" them on Facebook they will donate a sum to charity
Is this not simply "Buying votes" and invalidating the whole principle of "likes"