Coca-Cola Great Britain (Coca-Cola) said the ad was not meant to reflect reality. They said it was meant to be Duffy's fantasy, a scenario that depicted her escape from the pressures of stardom and far removed from the real world. They said they wanted to show her taking that journey in a way that would not be possible in real life.
Too right. She was freewheeling on a fixie for starters.
My complaint about the tfl ad campaign is that the cyclists are too clean. They are smiling moronically without any reason and gazing vacantly into the distance. They are obviously not engaged with any surrounding traffic. They are clearly POBs.
OK, POBs are fine. But any campaign should at least recognise the gritty, sweaty reality of regular cycling in London.
Absolutely all drivers in car ads should be wearing Motoring Helmets after all driving is a dangerous activity with a high risk of head injury. In fact we should start a campaign for compulsory wearing of Motoring Helmets!! Yes they do exist...
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