This is the real point and is common in most if not all areas of the media. Here at amateur level, the grass roots of cycling [or any other sport for that matter] discrimination is rife, from prize money to reporting. Cycling Weekly for instance is one of the biggest offenders, very often ignoring women's results completely.
Too many areas of sport are still run by men, in our branch it is old men who hold 1950's values where the woman should be at home rearing children, cooking and cleaning, It is really quite shocking, only yesterday we were at a prize presentation where the winning man gets a trophy and xx amount of money while the first woman gets less money and no trophy, how can that be right? What is worse is that the men are not even aware they are being discriminatory or sexist.