On-bike camera technology will used at this week’s Tour de Suisse, starting in Lugano today and Team Giant-Shimano will be one of the teams involved in this new idea.
Race organisers IMG, in cooperation with a number of World Tour teams including Team Giant-Shimano, have agreement for cameras to be installed on the front and rear of race bikes throughout the peloton.
The lightweight cameras, provided by Shimano, can be installed forward-facing on the handlebars or rear-facing, mounted under the saddle, and content will downloaded from memory card after each stage.
Each device will capture material for digital and TV distribution through the weekly inCycle TV show, through digital partners and through relevant team websites. Produced by IMG, inCycle was launched in spring 2014 and is currently distributed throughout 35 countries reaching 450 million households.