Investing in beer and cycling

[Oxo]

That sounds like a great name for a new beer. Bag of bollox. I like the sound of That.

Beer in a bag. That might just catch on.

 

[MarkF]

Beer in a bag. That might just catch on.

Yes, strong beer, not too fizzy, in a (De)hydration type bag.

 

[Slick]

Probably all sound advice, but the only real chance of making real money is investing where few others would. If you always follow the heard, well you probably already know. Of course, you do have to be prepared to be very wrong from time to time.

 

[User169]

Our resident Dutch-resident beer expert @DP might have heard of them, since they claim to have been going in the Netherlands for a while.

The company appears to consist of a recipe (including magic Alpine Minerals - whatever they are) for an unfiltered lager, plus a brand and a whizzy website. They outsource brewing, so it probably doesn't really qualify as a craft beer. 7% is quite a high return, which, if it's been priced properly, means there's a decent chance of losing your money.

Not heard of them. They seem to have come up with the recipe with a small outfit called "Gooische Bierbrouwerij" who I've never heard of. Currently they brew at Jopen in Haarlem which makes some decent beer itself, but they say they will transfer production to Gooische in 2017.

The beer itself looks to be a fairly standard low ABV Belgian-style blonde. Couldn't find any ratings on ratebeer or untappd, although I could find a place to order it online.

250k EUR seems a gigantic amount of money for a gypsy brewing outfit with one product. The last brewer I saw raising that amount of cash built his own sizeable brewery...

https://www.uiltjecraftbeer.com/thebrewery/

I'd have thought the recent BrewDog bond issue might have been a better investment, although that's closed now.

 

[Tim Hall]

Is it too late to say how much I detest the term "craft beer"? It is? Ah well.

<mutters darkly into pint of Scruttock's Old Dirigible>

 

[srw]

My suspicion is they're a marketing company who've decided to sell beer to cyclists - on the grounds that it's as good a bet as trying to sell nappies to new mothers or dodgy privatisation schemes to government ministers. Very little of the money will actually go on beer, it will go on branding and advertising and distribution. And could well make a very healthy return.

 

[Haitch]

They do shorts as well as beer (and shirts)