Has anybody ever considered the Bond effect on places that were previously not glamorous? Without Bond a whole lot of places like St Moritz and Monte Carlo and the West Indies, Florida, Russia, the moon, Venice, that beach on Phuket and even that London would have remained just destinations. Our parents came through the war into the Cold War and a Bond film may have been the first spy thriller they saw. I remember my Mum and Dad going to an early Bond film together and on their return, my Mum gushing about the romance and the danger of it all.