Over The Hill
Guru
- Location
- Ridden off into the sunset
I think there are three types of small business-
1. You provide your service to one client. Basically like being employed but with less commitment.
2. You provide a service for a few ongoing clients. You need to keep them happy but if you do then you do not need to look for more.
3. Your clients are ever changing, in that you do x for them or sell them x and then they dont need you. They may come back again when they next need x but meanwhile you need more clients.
1 and 2 are good when you are in there but usually you have to unseat their present supplier.
3. Relies on the consumer choosing you each time over any other supplier. They need to know you are there and the service/product needs to be something they will shop around for.
1 and 2 you target but 3 needs a broadcast.
Assuming you have the necessary skill and ability, are you someone who can sell yourself?
Key is to look at the customers position and why they would or would not use you instead of others.
Once you have the thing working in theory then you can get to the figures. Look at the period between the last pay cheque and when you expect to be paid for your services.
Lastly - when will they expect to be able to get hold of you?
Generally it is a 24/7 world out there and we expect to be able to go shopping at 9pm or phone up a call centre anytime. I got out of retailing when the opening times got silly for shop staff. Keep in mind your customers expectations.
1. You provide your service to one client. Basically like being employed but with less commitment.
2. You provide a service for a few ongoing clients. You need to keep them happy but if you do then you do not need to look for more.
3. Your clients are ever changing, in that you do x for them or sell them x and then they dont need you. They may come back again when they next need x but meanwhile you need more clients.
1 and 2 are good when you are in there but usually you have to unseat their present supplier.
3. Relies on the consumer choosing you each time over any other supplier. They need to know you are there and the service/product needs to be something they will shop around for.
1 and 2 you target but 3 needs a broadcast.
Assuming you have the necessary skill and ability, are you someone who can sell yourself?
Key is to look at the customers position and why they would or would not use you instead of others.
Once you have the thing working in theory then you can get to the figures. Look at the period between the last pay cheque and when you expect to be paid for your services.
Lastly - when will they expect to be able to get hold of you?
Generally it is a 24/7 world out there and we expect to be able to go shopping at 9pm or phone up a call centre anytime. I got out of retailing when the opening times got silly for shop staff. Keep in mind your customers expectations.