Norfolk or Suffolk?

[MontyVeda]

If you steer clear of the dump towns, you'll discover the more rural bits are actually very pleasant.

sounds remarkably similar to Lancashire

 

[All uphill]

Spend a couple of weeks near Loddon and Hales when i was teenager. It's lovely round there, straddling the border.

Shh! Don't tell everyone!

 

[RoMeR]

Lowestoft to Wells Next The Sea is a good coastal route. A few campsites along the way, which was my of doing it,and plenty of B&Bs.