It's a motorbike helmet, read the PR carp!!
Crackling with high-voltage glamour, Swarovski’s powerful new 2013 corporate advertising campaign stars supermodel Candice Swanepoel as super-glam action heroine shimmering in a blaze of SWAROVSKI ELEMENTS, seen through the lens of award-winning British photographer Nick Knight. Created by Ronnie Cooke Newhouse, of House and Holme, this campaign features modern woman at her very zenith—fit and strong, coolly confident and in control, wielding crystallized fantasy sports accessories, including a motorbike helmet, skiing goggles, and dumbbells, each blazing with the reflected light of thousands of SWAROVSKI ELEMENTS.
The concept behind the campaign was designed to reflect the brand’s attributes and the versatility of SWAROVSKI ELEMENTS as an innovative ingredient across the creative industries from jewelry, fashion, and accessories, to lighting, architecture, and interiors, and art, stage, and screen. The campaign will break in March books worldwide – first release date February 2013 onwards as part of a global media campaign.