Linford
Guest
Well, youngest sprog is at Uni now doing a degree in a fine art. Had to fight to get onto the course and was hampered by a frankly shyte appraisal of her final project by a lecturer which she fell out with whilst doing her foundation course in art (someone else wrote to the dept head earlier on in the year complaining about the lecturers blatant favouritism, of a select few and sprog got the blame for it)
Anyway Miss Linfs (the younger) final project piece transpired 18 months ago because she works in a large upmarket supermarket chain part time, and realised that the packaging for their 'essentials (Value) range, had no indication that the target consumers were kids, and had nothing to draw their eye to them. She did a lot of research and then did her own take on 3 of the boxes and added a small cartoon character to appeal to the younger ones. She then sent it off to the head of marketing/graphic design in the Co and asked for comments...which were 'I'm surprised this quality of work has come from someone who isn't that far along their academic path, and some very favourable constructive comments which were along the lines of we already have a specific branding architecture across this range, so certain things are set in stone, but we like the concept..very well done and good luck
Bouyed by this she went back to the lecturer, explained her brief to be told 'why don't you add some free toys in the box for the kids, and put a bit of glitter on the outside of the carton....sprog explained that 'because it is a 'VALUE' range, her brief was to try and improve the aesthetics in a creative way so it connects to its target audience without significantly increasing its unit cost.
Come the final week they had an exhibition for the students, and well quite frankly some of the other students pieces which got much higher grades looked like a scrunched up bit of tin foil with a bit of paint spilt on it
Anyway as I said, she gets a simple pass grade which was a bit gutting due to the telephone book thick amount of sketches, and schemes to get to her final piece, and whilst she declined to do it, I was pushing her to put in a formal complaint to the college head that revenge motivated the poor appraisal, and not the quality of the work.
They say revenge is a dish served cold, and when I collected her from work last night, she showed me the products which are now being sold which have just had a makeover in the 'essence' of her original ideas
Anyway Miss Linfs (the younger) final project piece transpired 18 months ago because she works in a large upmarket supermarket chain part time, and realised that the packaging for their 'essentials (Value) range, had no indication that the target consumers were kids, and had nothing to draw their eye to them. She did a lot of research and then did her own take on 3 of the boxes and added a small cartoon character to appeal to the younger ones. She then sent it off to the head of marketing/graphic design in the Co and asked for comments...which were 'I'm surprised this quality of work has come from someone who isn't that far along their academic path, and some very favourable constructive comments which were along the lines of we already have a specific branding architecture across this range, so certain things are set in stone, but we like the concept..very well done and good luck
Bouyed by this she went back to the lecturer, explained her brief to be told 'why don't you add some free toys in the box for the kids, and put a bit of glitter on the outside of the carton....sprog explained that 'because it is a 'VALUE' range, her brief was to try and improve the aesthetics in a creative way so it connects to its target audience without significantly increasing its unit cost.
Come the final week they had an exhibition for the students, and well quite frankly some of the other students pieces which got much higher grades looked like a scrunched up bit of tin foil with a bit of paint spilt on it
Anyway as I said, she gets a simple pass grade which was a bit gutting due to the telephone book thick amount of sketches, and schemes to get to her final piece, and whilst she declined to do it, I was pushing her to put in a formal complaint to the college head that revenge motivated the poor appraisal, and not the quality of the work.
They say revenge is a dish served cold, and when I collected her from work last night, she showed me the products which are now being sold which have just had a makeover in the 'essence' of her original ideas
