Pointless vanity business wins The Apprentice.

[Maz]

I actually believe her to be a computer generated hologram and her persona an attempt at artificial intelligence. I'd have preferred the other candidate, the cake-making expert, to have won.

You may be right.Or she could be an alien...
Did you notice her reaction at being told she'd been hired? She was unable to demostrate the most human of emotions - to shed a tear of happiness. Moreover, she was unable to even touch her face, clearly programmed not to do so, in case she peeled it away to reveal her true reptilian identity.