Can anyone recommended companies selling (cool-ish) short sleeve jerseys for reasonable prices? I suppose anything sub £40-£50 would be great. 
Both cycling brands (e.g. Castelli) and shop brands (e.g. Wiggle/Decathlon) are fine - I just want to browse through a few ranges. However, I'm aware "proper" cycling gear is...astronomical.

Both cycling brands (e.g. Castelli) and shop brands (e.g. Wiggle/Decathlon) are fine - I just want to browse through a few ranges. However, I'm aware "proper" cycling gear is...astronomical.