Stem size peculiarity?

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Kbrook

Veteran
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I was out on the bike today and felt I could do with a bit more room up front, I checked the stem length and measured it at exactly 100mm, from centre top cap to centre of stem clamp. The stem is a Ritchey WCS 220, however printed on the stem is 90mm! Can anyone explain please it's very puzzling?
 
OP
OP
K

Kbrook

Veteran
Think I've solved it so please ignore!
 
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