Well, more importantly it comes down to what each person perceives as good value. I've got kit from all sorts of places, some good, some bad, and I'm by no means a head to toe in Rapha like some Porsche owner with the bomber jacket. For me, the price of Rapha is at best "steep", but not prohibitively so. I've certainly got more expensive gear that I like wearing less in any case, and some stuff I've tried just doesn't cut it for me, like the shoes. Anyway, as I said this issue has been done to death, by people in both camps. I try to place myself in the middle of them, it's just a brand and I wear whatever I like, and couldn't care less what anyone else wears if they're happy in it.