Perhaps the CTC should give drivers free Highway Codes.
I believe they are doing.
You might want to discuss the issue with the AA directly, and let them know how this ridiculous campaign is backfiring. I spoke to a young chap who knew nothing of the controversy over research, the latest study published, or the public health aspects.
Telephone numbers
Just in case it gets taken down (the normal call centre sounds overloaded) these numbers might be helpful:
Edmund King, President of the AA
Office (Basingstoke): 01256 492380
Twitter: @AAPresident
Sue Dodds, PA to Edmund King
Office (direct dial): 01256 491538
Here's the number I used:
Sue Beeson, Head of AA PR
AA brand and all AA products/services
Office: 01256 495969
Didn't get Sue Beeson, but one of her team.