Brand New "Notes" CTC's Redesign

[John the Monkey]

http://www.underconsideration.com/b...name_and_logo_for_cycling_uk.php#.VyDZV3pBFsk

"Both old and new [logos] are terrible in their own ways."

 

[Dave 123]

The new one is..... well, not dynamic. That's about all really.
Probably cost a few quid too!

 

[mjr]

I've let them know at http://forum.cyclinguk.org/viewtopic.php?p=1006677#p1006677 - and if you browse the brand refresh forum there, you can find far more discussion than you probably want about how much it cost and so on.

 

[AndyRM]

"Lads, we need a new logo."

"Get Steve to do it, he's got an iPad at home so must know about fancy stuff."

"Good idea!"

Poor Steve, it's not his fault, but no wonder he didn't want his name attributed to that disaster.

 

[Fnaar]

See also:
https://www.cyclechat.net/threads/enjoying-the-lolz.196329/#post-412871

 

[postman]

We are cycling,we are cycling.home again, to be free

I am sure Sir Road Stewart could put a tune to those words and make a good song out of them.

 

[ufkacbln]

Many of my bikes have a CTC transfer, all of the "winged wheel"

The pathetic child's drawing never made any of my bikes or trikes and the new one...well

After the charity debacle and now the rebranding, it is time to leave

 

[AndyRM]

I've let them know at http://forum.cyclinguk.org/viewtopic.php?p=1006677#p1006677 - and if you browse the brand refresh forum there, you can find far more discussion than you probably want about how much it cost and so on.

Thanks for the link.

After a bit of a read it seems they paid £14k for a 5 month consultancy/design period which isn't an unreasonable sum of money for a quality piece of design.

Unfortunately they have not ended up with a quality piece of design. I suspect that so many folk have been involved/had a say that the designer has probably just said "F*ck it, if that's what you want, here you go."

Either that or they are absolutely useless and should retrain.