IMO good on Cheshire police.
I leisure cycle mostly in greater Manchester, Cheshire and Derbyshire. I commute from G.M to Cheshire and back, so will hopefully be directly affected by this campaign.
The people committing close passes fall into 5 categories by my reckoning.
1, Oblivious. These people just shouldn't have been allowed behind the wheel in the first place and have no clue what is going on in the world around them.
2, Impatient. Know they are probably getting a bit close but judge it is no/low risk, and Christ! we'll be here all day if we wait until we can leave 1.5m gap....
3, Spiteful. I'm not moving for a cyclist, they shouldn't even be on the road and they don't pay any road tax. In fact I will get closer just to show them who's boss.
4. Distracted. Looking at phones, talking to passengers, lost and looking for signs, generally not giving full 100% attention to the important businesses of piloting a vehicle.
5. Unaware. Doesn't know why or that they should give more clearance to cyclists and has never ridden a bicycle on the road so ignorant of the fear a close pass can induce in a cyclist. Similar to the driver described in #1 but also very different.
The police campaign may help enlighten/educate people who fall into categories 2, 4 & 5?
Category 1 just can't be helped and shouldn't be allowed to drive. How do you take these people off the road?
#3, all we can hope is that they offend enough to lose their licence!
The police may not be able to fix everything but this can only help make things better?