Any recommendations for breathable,waterproof jackets please

[SpokeyDokey]

Im going with@nebulous here. I bought one these
https://www.evanscycles.com/gore-bike-wear-power-gore-tex-active-jacket-EV196266

Last month prior to a coast to coast ride. Brilliant jacket. On a five hour day with non stop rain, to arrive dry at our B and B was worth every penny to me. Having retailed Gore-Tex jackets (non cycling) over many years I feel people have an unrealistic expectation of "breathable". Whilst exercising mildly without a jacket some people sweat quite a bit and their shirt/top will be fairy damp. How they expect this damp to magically disappear when they put a jacket over the top beats me!!

Fair points but the marketing of these products is to blame.

Manufacturers spin the hype, purchasers buy into the product and then many follow through with perpetuating the myth.