swee'pea99
Squire
I wasn't that surprised to see Poundland themselves engaging in some pretty dubious practices, but what did shock me was the extent of collusion from the majors, in terms of their production of what was clearly Poundland-unique packaging, designed to mislead.
A box of Sugar Puffs, with big flashes printed into the box design, declaring "50% extra FREE!" The box actually containing 300g (rather than the nominally 'standard' 200g) for £1. Meanwhile at Asda down the road, you can buy an un-flashed box of 400g for the same price.
Cadbury's, Nestle, all the big names, none seemed to have any qualms about playing along with these - to my mind, very dubious - tactics, clearly designed to capitalise on the limitations of Poundland's (often none-too-bright) target market. "Long as it sells more of our product..."
Caveat, as ever, emptor - fair enough...up to a point. But helping an obscenely wealthy New York venture capitalist further enrich himself at the expense some of Britain's poorest people, using the most cynical and disingenuous marketing tactics I've ever seen...well, it left a nasty taste in my mouth.
A box of Sugar Puffs, with big flashes printed into the box design, declaring "50% extra FREE!" The box actually containing 300g (rather than the nominally 'standard' 200g) for £1. Meanwhile at Asda down the road, you can buy an un-flashed box of 400g for the same price.
Cadbury's, Nestle, all the big names, none seemed to have any qualms about playing along with these - to my mind, very dubious - tactics, clearly designed to capitalise on the limitations of Poundland's (often none-too-bright) target market. "Long as it sells more of our product..."
Caveat, as ever, emptor - fair enough...up to a point. But helping an obscenely wealthy New York venture capitalist further enrich himself at the expense some of Britain's poorest people, using the most cynical and disingenuous marketing tactics I've ever seen...well, it left a nasty taste in my mouth.