Anyone seen this yet?
- Thread starter EltonFrog
- Start date
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Legomutton
Senior Member
The message seems to be that cyclists are responsible for their own deaths and injuries.
I don't think it will do much to improve general road user attitudes, to cycling, quite the opposite; and if anything will make cycling less safe, rather than more.
Is it me, or is it an anti-cyclist site dressed up as a public service one?
I don't think it will do much to improve general road user attitudes, to cycling, quite the opposite; and if anything will make cycling less safe, rather than more.
Is it me, or is it an anti-cyclist site dressed up as a public service one?
Typhon
Senior Member
- Location
- Worcestershire
It's a hate site set up by some stupid inadequate. There's not a great deal we can do about the site but I have reported the video to youtube in the hope it'll get taken down.
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EltonFrog
Legendary Member
I think you may have a point, it does send a bit of a negative message.
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EltonFrog
Legendary Member
Not according to this article it ain't.
http://road.cc/content/news/70235-dont-be-stupid-twat-says-new-safety-campaign
Typhon
Senior Member
- Location
- Worcestershire
Wow. I can't believe An Ad Agency created that website. It looks like it was done by a 10 year old in an ICT lesson. Some bright colours, some text with false statistics* and a link to a video on youtube. I could do that in 5 mins and I don't even work in IT, or advertising for that matter.
In any case, it's not as if it's a government commissioned project or anything. I guess it's the admen trying to create publicity for themselves.
*The figure of 3000 deaths is the total number of people killed on the roads, not the number of cyclists. Around 100 cyclists are killed each year. He's added "or seriously injured" but 10,000 motorists are seriously injured on the roads compared to 3000 deaths. I can't believe that there are 2,900 seriously injured cyclists but only 100 deaths. Sounds like he's got his statistics wrong.
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EltonFrog
Legendary Member
Regardless of whether you think the standard of the campaign has any credibility, it gets it message across, doesn't it, I personally find it disagreeable, negative and wholly unpleasant, but if it saves a life by making someone think twice before they make an application for the Darwin Awards, then the advertising agency has done its job.
Typhon
Senior Member
- Location
- Worcestershire
Well judging by the 300 views on youtube it isn't really getting it's message across to many people - probably just outraged cyclists like us who find it so objectionable.
In that link to road.cc you provided it referenced a report that showed that cyclists are only to blame for 7% of the accidents that involve us. Yes some cyclists are idiots but it's a small minority that RLJ, don't wear lights at night etc. I had a disagreement with a friend today about just this. Apparently he was reading the metro in Birmingham and almost all the letters they had received about Bradley Wiggins accident were blaming cyclists and saying that we cause our own accidents.
Sites like this will only make that uninformed opinion of motorists even more entrenched and I really don't see a bmx riding chav watching the video, going onto wiggle and ordering lights and hi-viz gear just because of it.
In that link to road.cc you provided it referenced a report that showed that cyclists are only to blame for 7% of the accidents that involve us. Yes some cyclists are idiots but it's a small minority that RLJ, don't wear lights at night etc. I had a disagreement with a friend today about just this. Apparently he was reading the metro in Birmingham and almost all the letters they had received about Bradley Wiggins accident were blaming cyclists and saying that we cause our own accidents.
Sites like this will only make that uninformed opinion of motorists even more entrenched and I really don't see a bmx riding chav watching the video, going onto wiggle and ordering lights and hi-viz gear just because of it.
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EltonFrog
Legendary Member
It's early days yet
Well, if it's the Birmingham Metro, it must be true
I agree, with you. I sometimes wonder why I read cycling forums, blogs, cycling news sites, bike magazines, because I often learn about things I don't wish to know about and don't need to know, that put me right off cycling.
gaz
Cycle Camera TV
- Location
- South Croydon
It shows exactly how not to tackle poor cycling. I would like to think my Silly Cyclists is a bit better at making people see sense.
tincaman
Guru
- Location
- Chudleigh, South Devon
Site is down now
Diggs
Veteran
- Location
- Billericay, Essex
A lot of work done by Beth Anderson @roseofwinter http://wheelspedalsperson.posterous.com/not-that-smart
They've now apologised via twitter
http://t.co/h7DDfWwl
Very fishy though. Can't wait to see who commissioned this
http://t.co/h7DDfWwl
Very fishy though. Can't wait to see who commissioned this
jefmcg
Guru
I think Roadcc have it right http://road.cc/content/news/70244-s...logy-after-backlash-we-look-company-behind-it. Probably testing how quickly they can make something viral. Answer, very quickly.
