Bike on junk mail

[Night Train]

I received a bit of junk mail the other day with a bike on it. Though it is technically not junk as I am on their mailing list for freebies.

It is a lenticular image advertising Loctite.

I was thinking, surely it should say 'Extend the limits with structural adhesives' rather then 'Go beyond the limits...'

 

[deptfordmarmoset]

Is ''lenticular'' something to do with Easter?

Anyhow, my advice to the copywriters is this: stick at it.