Bleeding Billboard

[Origamist]

"The local government in Papakura, NZ isn't screwing around when it comes to road safety. Their new bleeding billboard campaign takes a Red Asphalt approach that they hope will creep out reckless drivers.
Let me be the first to say "mission accomplished." Kids are creepy anyway, but throw in a system that leeches blood when it rains and you just might scare people into giving up their cars entirely."

http://gizmodo.com/5308413/disturbing-billboard-bleeds-when-it-rains?autoplay=true

 

[magnatom]

It's certainly different and grabs attention!

 

[Wigsie]

If it stops people from being killed, then it can only be a good thing IMO

 

[summerdays]

Like it ... it is certainly attention grabbing... but not sure whether car drivers will pay it too much attention.

 

[downfader]

Scary looking. I hope it works!