It's people like me who drives a real 4x4 and has had to endure a massive amount of stick over the years because of BMW/Audi/Lexus/Mercedes/Porsche/etc selling a car which vaguely resembles a 4x4 but that is where the similarity ends. It was the only reason why BMW bought Range Rover, but instead of taking the best of both their road cars, and making an awesome performing and true off road vehicle to beat them all, they made something which nobody with a utility requirement would be able to use in anything which remotely resembles the conditions which 4x4's were conceived for. The result is it is bought by the people who have the money to burn and want everybody else to know that, and that is the whole theme behind the soft roader - look the part (ish), but they know that 99% of the people who buy them consider an off roading adventure as sticking it up on the pavement outside the school gates to drop the kids off. It has become mum's 'safe but refined truck'.
You know, I had to go into the local Bentley/AML dealership today to have a quick chat over something. I sneaked a peek and amongst the cars there was a Continental GT which was parked on what I first thought were grey rubber mats. I look a little closer at them, and they were rectangles which were about 18" wide by a couple of ft long, and about 2" thick and tapering to a wedge at one end, and stuck to one was a plaque which said that they were 'tyre cradles' to reduce the risk of putting flat spots on the tyres. They were a snip at £750 plus vat for the set.
Now, I reckon that if anyone wants to show how much money they can waste on their transport, these are the babies to get.
I guess you could stick an X5 on them for extra cachet when it is in the garage or on the drive, but I'd never bother as I think they'd look just look crap with the mud falling on them from the wheel arches after a day or so under my car....