It's quite an odd model isn't it? Maybe it's an attempt to bridge the gap between adventure bikes and mountain bikes?
Not a bad idea as a suspension fork is very weighty and the cheaper ones don't do much, better to put money into the rest of the bike and save a chunk of weight than to have a fork which doesn't really add much, particularly to those who are contending with soft, muddy and moderate terrain rather than jumps and chunky rocks.
The fork looks quite beefy so should stand a fair bit of abuse.
Looks like a good idea to me.