How do you know when the breaking surface has gone (no wear line on this rim). I've had rims fail on the breaking surface before - expected wear and tear - but I've never seen a rim fail like this. It's a hybrid bike for round town so nothing too daunting. Previous 7 speed screw on rim went round Vietnam for a couple of weeks - killed a few spokes and the bearings / cones needed replacing but rim was still solid. As you say probably a defective / cheap rim. Again I would expect the hub/breaking surface to fail first...