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Cycling+ reader - 45 year old male on £38K+ per year

Discussion in 'CycleChat Cafe' started by Van Nick, 8 May 2008.

  1. Van Nick

    Van Nick New Member

    Location:
    Leicester
  2. Cathryn

    Cathryn California Correspondant

    92% male? No wonder there's NOTHING for gals in the current issue!!

    Love to ride...check

    17 years experience...check...well, I've had a bike for 20 odd years

    10 hours per week in the saddle...do they have no families? Or chores?

    Own at least one bike...own two!

    Average spend £825...I clearly got a bargain

    Age 42....am officially a young pup

    Average income....am officially an impoverished, young, under represented pup
     
  3. craigwend

    craigwend Grimpeur des Holderness

    FROM THE SAME SOURCE!

    Mountain Biking UK
    All mountain bikers

    Keen bikers - into the sport for over 6 years.

    55% own 2+ bikes, half are planning to buy a new one in the next 12 months

    Average spend of £880 on bikes and bike gear in the last 12 months. Worth £39.6m in total
    Audience gender
    98% Male

    Average age
    21

    Percentage in age range
    Over 18: 44%


    Average income
    £33,000

    ProCycling

    Male 22-44

    Road cycling enthusiasts with money to spend

    Half ride at least 5-6 days per week.

    74% cycle for fun, 71% for fitness, 36% take part in road racing

    Average spend on their road bike: £2k, 1/5 will buy or build a new bike in the next 6 months
    Audience gender
    97% Male

    Average age
    37

    Average income
    £54,000

    FROM ME!

    love to ride -YES

    Riders with an average of 17 years cycling experience – YES AT LEAst

    Spend on average 10 hours a week in the saddle –I WISH

    Own at least one bike. (THREE)

    Average spend £825 on the main bike. (A BIT MORE FOR A 40th BIRTHDAY PREZZIE)
    Audience gender
    92% Male – NO I’M 100% MALE

    Average age
    45 - A BIT LESS BUT GETTING THERE!

    Average income
    £38,598 - OH I WISH!!!!!!!
     
  4. Cathryn

    Cathryn California Correspondant

    I should just clarify I'm not 42 as might be implied in my previous post...it was a typo - I meant to put 'age 45' as per the C+ profile but missed the correct key.

    I am indeed MUCH younger.
     
  5. Dayvo

    Dayvo Just passin' through

    Thank you for the clarification!
    When you get older and 'obvious' things don't make sense, you do begin to wonder! ;)
     
  6. simonali

    simonali Über Member

    Location:
    Wiltshire
    Are there specs for Total Vauxhall, as I read that now and then, too?
     
  7. Keith Oates

    Keith Oates Janner

    Do you have to put all that info into a computer when you buy one of their mags, otherwise how do they know!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
     
  8. craigwend

    craigwend Grimpeur des Holderness

    ask a stupid question....

    Total Vauxhall provides the readers with complete information on the latest tuning, styling, ICE and security products as well as offering up-to-the-minute product news and reviews. The magazine also gives readers hands-on practical and technical advice alongside features on the best modified Vauxhalls and Opels from the UK and abroad. With 329,000 performance-related Vauxhalls on the UK’s roads, Total Vauxhall is tapping into a huge market that hasn’t been satisfied until now

    Men 18-35

    47% of readers plan to buy a Vauxhall in the next 12 months

    50% visit car shows

    88% plan to go to the next Performance Vauxhall show
    Audience gender
    94% Male



    http://www.future-advertising.co.uk/ads/portfolio/print.jsp?brand=116&print=92
     
  9. Noodley

    Noodley Guest

    I'm sure a survey was completed by "I'm great, listen to me" types....
     
  10. simonali

    simonali Über Member

    Location:
    Wiltshire
    Answers provided above. :biggrin:
     
  11. Cycling Naturalist

    Cycling Naturalist Legendary Member

    Location:
    Llangollen
    Most surveys come to the conclusion that the readership is ultra affluent, with most of it being disposable, discretionary spending and they are itching to spend it on the next toy that they see advertised.

    A survey of "Northern Pensioner" would come to the conclusion that 93% of the readers were planning to buy a top of the range 4x4.
     
  12. Canrider

    Canrider Guru

    Goldfish Fancier?
     
  13. ransos

    ransos Legendary Member

    Location:
    Bristol
    They seriously expect you to believe that MBUK readers average £33k p.a.! I reckon 75% of the readership are still at school. Mabe paper rounds are better paid these days.
     
  14. Mac66

    Mac66 Senior Member

    Location:
    Newbury-ish
    Those average income figures are ludicrous. It only takes some city type on mega bucks to skew the average disproportionately.