Cycling+ reader - 45 year old male on £38K+ per year

[Van Nick]

http://www.future-advertising.co.uk/ads/portfolio/print.jsp?brand=85&print=72

People who love to ride

Riders with an average of 17 years cycling experience

Spend on average 10 hours a week in the saddle.

Own at least one bike. Average spend £825 on the main bike.
Audience gender
92% Male

Average age
45

Average income
£38,598

 

[Cathryn]

92% male? No wonder there's NOTHING for gals in the current issue!!

Love to ride...check

17 years experience...check...well, I've had a bike for 20 odd years

10 hours per week in the saddle...do they have no families? Or chores?

Own at least one bike...own two!

Average spend £825...I clearly got a bargain

Age 42....am officially a young pup

Average income....am officially an impoverished, young, under represented pup

 

[craigwend]

FROM THE SAME SOURCE!

Mountain Biking UK
All mountain bikers

Keen bikers - into the sport for over 6 years.

55% own 2+ bikes, half are planning to buy a new one in the next 12 months

Average spend of £880 on bikes and bike gear in the last 12 months. Worth £39.6m in total
Audience gender
98% Male

Average age
21

Percentage in age range
Over 18: 44%


Average income
£33,000

ProCycling

Male 22-44

Road cycling enthusiasts with money to spend

Half ride at least 5-6 days per week.

74% cycle for fun, 71% for fitness, 36% take part in road racing

Average spend on their road bike: £2k, 1/5 will buy or build a new bike in the next 6 months
Audience gender
97% Male

Average age
37

Average income
£54,000

FROM ME!

love to ride -YES

Riders with an average of 17 years cycling experience – YES AT LEAst

Spend on average 10 hours a week in the saddle –I WISH

Own at least one bike. (THREE)

Average spend £825 on the main bike. (A BIT MORE FOR A 40th BIRTHDAY PREZZIE)
Audience gender
92% Male – NO I’M 100% MALE

Average age
45 - A BIT LESS BUT GETTING THERE!

Average income
£38,598 - OH I WISH!!!!!!!

 

[Cathryn]

I should just clarify I'm not 42 as might be implied in my previous post...it was a typo - I meant to put 'age 45' as per the C+ profile but missed the correct key.

I am indeed MUCH younger.

 

[Dayvo]

I should just clarify I'm not 42 as might be implied in my previous post...it was a typo - I meant to put 'age 45' as per the C+ profile but missed the correct key.

I am indeed MUCH younger.

Thank you for the clarification!
When you get older and 'obvious' things don't make sense, you do begin to wonder!

 

[simonali]

Are there specs for Total Vauxhall, as I read that now and then, too?

 

[Keith Oates]

Do you have to put all that info into a computer when you buy one of their mags, otherwise how do they know!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 

[craigwend]

Are there specs for Total Vauxhall, as I read that now and then, too?

ask a stupid question....

Total Vauxhall provides the readers with complete information on the latest tuning, styling, ICE and security products as well as offering up-to-the-minute product news and reviews. The magazine also gives readers hands-on practical and technical advice alongside features on the best modified Vauxhalls and Opels from the UK and abroad. With 329,000 performance-related Vauxhalls on the UK’s roads, Total Vauxhall is tapping into a huge market that hasn’t been satisfied until now

Men 18-35

47% of readers plan to buy a Vauxhall in the next 12 months

50% visit car shows

88% plan to go to the next Performance Vauxhall show
Audience gender
94% Male



http://www.future-advertising.co.uk/ads/portfolio/print.jsp?brand=116&print=92

 

[Noodley]

Do you have to put all that info into a computer when you buy one of their mags, otherwise how do they know!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I'm sure a survey was completed by "I'm great, listen to me" types....

 

[simonali]

Men 18-35 NO

47% of readers plan to buy a Vauxhall in the next 12 months NO

50% visit car shows SOMETIMES

88% plan to go to the next Performance Vauxhall show NO

Audience gender 94% Male YES

Answers provided above.

 

[Cycling Naturalist]

Most surveys come to the conclusion that the readership is ultra affluent, with most of it being disposable, discretionary spending and they are itching to spend it on the next toy that they see advertised.

A survey of "Northern Pensioner" would come to the conclusion that 93% of the readers were planning to buy a top of the range 4x4.

 

[Canrider]

Goldfish Fancier?

 

[User482]

They seriously expect you to believe that MBUK readers average £33k p.a.! I reckon 75% of the readership are still at school. Mabe paper rounds are better paid these days.

 

[Mac66]

Those average income figures are ludicrous. It only takes some city type on mega bucks to skew the average disproportionately.