Daft Catchphrases

[Drago]

Its de rigeur of recent years for every large company to have a daft catchphrase. For example:

Honda - The power of dreams.

Barclays Bank - By your side.

Peugeot - Motion and emotion.

They sound, to my ear at least, daft and contrived, and do nothing whatsoever to sell the product or service to me. More descriptive and honest catchphrases might serve them better. For example:

Ford - Reasonably priced everyday cars for regular people.

Canyon - Mass produced bicycles with no middle man.

My Hermes - Parcels delivered by a Ukrainian ex-Spetznatz trooper, and used as a football in the warehouse yard.


So, any examples of daft or clichéd straplines, or suggestions for better ones?

 

[jongooligan]

Giant Megacorp - for all your [INSERT whatever Giant Megacorp do here] solutions

Once seen on the side of a chimney sweeps van. How many chimney sweeping 'solutions' can there be?

 

[Markymark]

Apple - Annoy jealous people by having things they can't afford or aren't awesome enough to handle.

 

[MichaelO]

And then there are some that are ironically perfect

Enron: "Ask why"

 

[welsh dragon]

TSB. The bank that likes to say yes, until you want something of course like errrr money.

 

[FishFright]

Apple - Annoy jealous people by having things they can't afford or aren't awesome enough to handle.

Apple, for when your phone is listed under your greatest achievements.

 

[biggs682]

Toyota - The Car in front is a Toyota

 

[C R]

The old Skoda catchphrase "It is a Skoda, honest" was great.

 

[Cycleops]

Apple - Annoy jealous people by having things they can't afford or aren't awesome enough to handle.

While that may be true ‘Think Different’ just might be more convincing.

 

[StuAff]

Toyota - The Car in front is a Toyota

I think the idea was that you had the slogan on the back window sticker…
Less honest than 'It's not as boring as it looks'.

 

[TVC]

Apple - We Saw You Coming.

 

[Deleted member 35268]

I so agree, such corporate tagline BS - i'm sick of it too.

 

[Spinney]

Sounds like the mission statements that schools are supposed to have. I used to entertain myself in staff meetings by coming up with suggestions. e.g. Care, Responsibility and Academic Performance.

 

[Deleted member 35268]

Sky - believe in better (yeh, whatever)

 

[biggs682]

I think the idea was that you had the slogan on the back window sticker…
Less honest than 'It's not as boring as it looks'.

ooh thats harsh