Thanks for the replies.
The thought of messing around with hydraulic fluid or leaky brakes, no thanks. Intuitively I prefer wire.
Not had leaky brakes, either on my MTB or on road bikes, for the most part they've just worked. Bleeding brakes is actually easier maintenance wise than replacing the cables, far less bother and setup - especially if it's just a quick bleed rather than a full one.
Shimano (no experience of SRAM or Campag) you just pull the hoods back, pop the bleed cup on and pull the lever a couple of times. More to the point if nothing is wrong with the brakes, you just leave them alone.
Cable actuated brakes are a compromise - better than rim brakes but not as good as full hydraulic. Downside to them is you don't get automatic pad adjustment so very occaisionally you need to get an allen key and move the pads in a touch (TRP Spyres, same as @vickster, very very good) and the mechanical advantage isn't as great so you need to put more force through the levers when braking.
I've got all three on my bikes and except in the wet (rim brakes take longer to stop) there's little to choose between them. I quite like mechanical discs as they have a similar feel when braking as rim brakes and stop better in the wet. But for long rides I'd choose hydraulics.
Sorry a bit of a ramble and not particularly illuminating.