https://www.theguardian.com/sport/2...grenadiers-naming-rights-in-100m-rebrand-deal
Ratcliffe is to retain ownership of the
Ineos Grenadiers Netcompany team but relinquish the title sponsorship. I wonder how long he will hang around now that he's no longer promoting his company. Is owning a cycling team a sufficient ego-trip?
The new sponsor, Netcompany, is a Danish IT consultancy outfit, but they seem to have a significant UK presence. They have
Heathrow ,
NHS England and
National Highways on their client books.
From the Grauniad link above:
Jim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and new kit before the start of this year’s Tour de France in Barcelona on 4 July.
The Guardian understands that while Ratcliffe and Ineos head of sport, Dave Brailsford, will retain ownership and management of the team, the new title sponsor of the World Tour cycling team will be the Danish IT supplier Netcompany.
It is believed that the Copenhagen-based company will, over five years, invest around €100m (£86m) in the team, which is enjoying renewed success this spring, under the stewardship of Brailsford and the recently retired Tour de France winner, Geraint Thomas.
However, Ineos and fellow sponsor Total Energies will also continue to support the team. The additional investment will mean Ineos relinquishing naming rights