The deeper pink, almost red for me, is a Helianthemum, botanical name or rock rose, common name.
If you Google “rock rose” you’re more likely to find Cistus given the common name rock rose. The name is, or can, be applied to both which is the root of the problem with common names and why it’s always better to establish the botanical name if you can.
The other I’m not sure of. I agree the flower is phlox like but given the plant height and foliage (poor image of the foliage) I don’t think it is. Saying that I’ve never heard of desert phlox and could therefore be very wrong.
I more inclined to think the pink one is also a Helianthemum but I’m hesitating as I thought all Helianthemum varieties had a yellow or orange tinged centre??