Go Compare advert!

[Night Train]

At last!

A Go Compare advert I can appreciate!

 

[Gary E]

Yeah but since it was the Go Compare lot that bought us the annoying B%$£*, they get no points at all for trying to re-invent themselves!

 

[dellzeqq]

Sue Barker in a ninja suit.




I'll get back to you..........

 

[ColinJ]

Unfortunately, he survived!

This is the best advert I've seen for ages....I hate that Go Compare guy........

Yes - incredibly annoying, yet apparently very effective ...

The response seems overwhelmingly negative, and yet the figures tell a very different story: brand awareness of the price comparison site is up 450% as a direct result of the campaign.

Nick Hall, head of marketing at Go Compare explains the paradox: "We launched the campaign in August last year and within the first three months, we saw a 20 per cent increase in customer count.

"When you create campaign with a sonic trigger - a jingle that gets into your head - you develop a love/hate relationship with your audience. The important thing is to increase recall, cut through and stand out."

Gio Compario's trademark tune has led to a 44 per cent increase in quote volumes: this equates to a considerable return on investment according to Hall.

(Link)

 

[Night Train]

Unfortunately, he survived!

Yes - incredibly annoying, yet apparently very effective ...

Yes, I've heard that before and can understand.
I do, however, suggest Meerkats when people ask as their advert doesn't make me reach for the remote.

Hopefully Gio Compario will be receiving a redundancy notice before too long though.

 

[captain nemo1701]

Interestingly, the recent 'graffiti' Go Compare ads were 'vandalised' by the firm themselves. I think that if an ad campaign reaches the point where it descends into self-mockery it's run out of steam...hopefully.