Unfortunate if it happens, but not the end of the world.
I've made 8 bike related purchases in the past 2 weeks. Wiggle only got one - outdone on price for the rest.
Overall winner on the 8 was J E James with 3. Then Amazon with 2. They also were the winners on total spend, so lowest prices gave highest turnover achieved. Wiggle were lowest on that.
Halfords on line is usually my starting point for comparison - once in a blue moon they're lowest. They got none of the 8 sales. last thing
I bought from them was spoke reflectors and that was from their real steel and cladding store.