Mr Haematocrit
msg me on kik for android
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- Out of the saddle
Mikael Colville-Andersen, CEO of bicycle culture specialists Copenhagenize Design Company, said, “Every time you see a helmet you’re thinking, ‘shoot, damn, what that person’s doing is dangerous.’ If I walked through central London with a bulletproof vest on the outside of my clothing and a couple of other people did the same, people would say, ‘Whoa, what’s up with that – is it that dangerous? Is there shooting?’ It’s negative marketing.”
http://www.bikeradar.com/news/artic...-stopping-people-cycling-claims-expert-37428/
http://www.bikeradar.com/news/artic...-stopping-people-cycling-claims-expert-37428/