They then hope that you will sign up for a further year. Don't forget you are looking at these gifts at retail cost, the wholesale cost is way way less.
Because you will go online and post all about it to hundreds of cyclist enthusiasts who may also take out a subscription- that's targeted marketing which is hard to put a price on!
Nice. They are probably hoping you will then add the other mags to ure subscription as well.
Remembering all the adverts they get paid to publish in the hope they get a sale because they get commission from that plus re advertisement.
cant say im keen on the vast majority of cycling mags, they are all a bit too 'glossy' for my liking and pretty much all the same old crap "Change your bar tape to get faster and fitter we show you how!!" type articles
the only cycling mag I occasionally by is 'Cyclist' ( http://cyclistmag.co.uk/ ) I find it a little classier than most and the photography is always really niclley done.
Even Cyclist is a bit samey from issue to issue. I will keep reading it for the overseas riding articles though as it feeds my fantasy about riding on smooth, sun-drenched tarmac.
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