Unfortunately you can't escape the pernicious marketing that fosters that attitude, but if you start early enough, kids can understand that it just isn't going to happen....they know we've put all the money into a house that's big enough that they can each have their own room, in a catchment area of a school where bullying is at a minimum.
Ipods / designer gear ? - can't afford it - end of. And funnily enough they get a bizarre kind of satisfaction in being the only one in their class with a phone that has a 1" square mono screen...... and "your dad built you a bike out of bits he found in a skip? ... COOL ! "
Not saying its cheap .... just maybe it's not as expensive as the Daily Mail would have us believe.
Hear hear.
I grew up in a very frugal atmosphere - Mum, Dad, and two of us in a one bedroom flat, until I was 10. I don't actually remember craving or pestering for expensive things, maybe I was a bit slow! I saved pocket money for stuff (£10 once, for an Action Man, it seemed to take for ever, but every week I emptied the money box and counted it all. I think I was on about 50p a week!), and otherwise, new things were got at Christmas and birthdays. Clothes were home made mostly - I didn't care much about clothes, I think my sister probably pestered for fashionable stuff more than me, but then she's still into clothes, and I'm still not.
And the great thing is, I still get a thrill from spending £20 on a treat, where many would barely notice. I can be delighted by a tiny cheap gift, if it's chosen with care. Of course, it's likely that my underlying temperament has something to do with it, but I'm sure my careful upbringing has served me well. And it's possibly significant that we didn't watch ITV. Advertising just wasn't part of my life. Other kids had stuff, but it didn't bother me, I just enjoyed what I had.
And my nephew (4) was as delighted by the £3 lego dragon I got him at a carboot last week, even though it was missing a bit of tail and the top of its head, as he was by anything new I've bought him. So hopefully my sister is carrying on the good work.