How to get your Cycling Event in the local rag ?

[sheddy]

We have a few family orientated cycling events to run this summer and in the past have usually failed to get a mention. I've noticed that 'charity' events on the other hand never fail to make an appearance.
Are there any tips to guarantee success ? We only require a paragragh FGS!

 

[Hilldodger]

How and when do you contact the paper with the details?

 

[sheddy]

We send a press release 2 weeks before and links to our website

 

[Globalti]

You need to ring up and ask to speak with the relevant editor or reporter. Newspapers are desperate for real stories that they haven't got to make up.

 

[Aperitif]

Offer them a 'human interest' angle to go with the core event...perhaps 'children of family x are world champion scottish dancers'...'Mr and Mrs Smith and their twin boys...' that sort of thing. A digital snap + emailed press release can be re-sent...to lots of different reporters perhaps - invite participation and the paper covers their own journos within the event...

 

[thomas]

Might be worth to look over your press releases. I've written a few successful ones in the past, but it is hard work.

One got me an interview on bbc radio, another got the company I worked for a meeting with a large magazine publisher.

Pays to remember that a press release is to tell them about news....not just the fact you want a free advert . I'd say if you really are interested in getting a story, give them a ring as well. Actually speak to someone about it, as press releases could me missed, lost or just ignored.

 

[Hilldodger]

I very rarely bother with press releases anymore, I just phone the newsdesk, give them a story and offer a photo opportunity.

Best time to ring is mid afternoon when they're looking for stories for the next day.