How UK Cyclists use Social Media – MBA Survey Request

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Padinick

New Member
Hi there, I wonder if you could spare 5 minutes to help me with my MBA dissertation by completing an on-line survey?
I am studying for a Masters Degree at the University of Southampton School of Management, and have chosen to focus my dissertation on assessing the impact of Social Media in the UK cycling market. Being a keen cyclist & triathlete I am interested to understand how UK cyclists use Social Media to participate in cycling and whether this could be developed as a marketing channel for companies seeking to engage with cycling enthusiasts.

The link below will enable you to complete the survey, the results of which will then be used to test current academic thinking on this subject. The Participant Information Sheet provides details on the research approach and reassurances regarding data anonymity and storage.

Survey Link - https://www.surveymonkey.com/s/Social_Media_in_Cycling
The Participant Information Sheet - https://docs.google.com/open?id=0B8Y-t_MwtMlROHBOOTJuUkdhTlk

The questionnaire will only take 5 – 10 minutes to complete, all responses are anonymous and once completed will remain in my sole possession. Please note the research focus is on the UK market, hence respondents should be resident in the UK.

Many thanks for reading this plea, and if you have time to complete the survey all the better!
Nick
 
Location
Salford
You have no option for used or second hand
 

snorri

Legendary Member
Another survey that appears not to recognise that utility cycing can be more than just cycling to work.:sad:
The term Social Media is not defined, I have assumed the CycleChat forum to be under the umbrella of Social Media:sad:.
 
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