hoy bikes.... boardmanesque or rebadged rubbish?

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Pale Rider

Legendary Member
Spec is hardly earth shattering at the price. Alloy frame with Ultegra and Aksiums for £1350. Yawn.

So the price is not the USP.
Looks are not the USP.
Design oddity is not the USP.
Exotic materials are... you get the picture.

Hoy is highly regarded by the public at large - that's the USP.
 
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