No disrespects to Chris Hoy at all, his was a phenomenal effort, but I have great difficulty accepting that any sports person should receive a gong of any kind for any sporting achievement. Their efforts get recognised by their sport, as they properly should, so why reward them again? It seems odd to me.
Now if such sports folk were active in their local community etc, promoting their sport to kids etc, or doing other such voluntary stuff without direct reward then that'd be a different story.
But then again, members of the business community appear to get rewarded for nothing more than making themselves wealthy so why not!