Inexplicable management decisions ...

[XmisterIS]

The one I noticed the other day was when I went into Makro to stock up on a few bits - they were selling crates of Cushelle toilet paper at two for the price of one.

I recall that it used to be called "Charmin" and had that rather catchy advert with a bear in the woods, wiping his butt with Charmin - it was the kind of advert that stuck in one's mind and as a result, Charmin seemed to sell well as a "luxury" toilet paper alongside the likes of Andrex.

Then, all of a sudden, they changed the name to "Cushelle" (what kind of a name is that?!) and replaced the bear with a rather ineffectual Koala who didn't seem to do very much at all.

The result is that Cushelle seems to have plummeted from "luxury" to Lidl Smartprice ... or lower, all because some brainiac decided to ruin a really well branded product.

It makes me wonder who makes these decisions ... !

 

[threebikesmcginty]

The Koala isn't a bear.

Feck knows about the poo roll name change though.

 

[Theseus]

Marathon - Snickers
Jiff - Ciff

Corporate Globalisation gone mad!!

 

[threebikesmcginty]

Marathon - Snickers
Jiff - Ciff

Corporate Globalisation gone mad!!

Oh man! When did they change Marathon?

 

[XmisterIS]

The Koala isn't a bear.

Feck knows about the poo roll name change though.

There, I've edited it!

BTW, you forgot the <pedant></pedant> tags ....

 

[Theseus]

Oh man! When did they change Marathon?

At least 10 years ago.

 

[threebikesmcginty]

There, I've edited it!

BTW, you forgot the <pedant></pedant> tags ....

I couldn't be arsed with the pendant stuff and tbh I usually call them Koala Bears too because I know someone will alway say *snivel* "the Koala isn't actually a bear don't you know"

 

[roadrash]

what was wrong with the name opal fruits

 

[threebikesmcginty]

And which idiot changed Consignia to the Post Office?

 

[roadrash]

why is a dime bar now a dame bar ?

 

[Norm]

why is a dime bar now a dame bar ?

Daim is what they've always been in Europe. We seem to be getting their stocks more often, though.

 

[GTTTM]

At least 10 years ago.

longer than that - I remember buying snickers on the way to middle school - and i'm 32!! So must ne at least 20yrs ago!! (wiki says 1990)

 

[snorri]

Daim is what they've always been in Europe.

Errrr no.

It was Dajm in the original Swedish.


Sorry to disagree Norm, but I'll Google anything when I'm bored!. Off to bed now.

 

[GTTTM]

Errrr no.

It was Dajm in the original Swedish.


Sorry to disagree Norm, but I'll Google anything when I'm bored!. Off to bed now.

+1 - perhaps they realised that actually people in the UK aren't THAT scared of foreign sounding names

BTW - I think Jiff to Ciff was a wise move.

I wonder how many men people were sent out to buy Jiff and came back with the wrong type...........I'm sure some Cif would be just lovely on pancakes

 

[Norm]

Errrr no.

It was Dajm in the original Swedish.


Sorry to disagree Norm, but I'll Google anything when I'm bored!. Off to bed now.

You're right and I am typing in the dark or that's what I'd have written.

I worked for Siemens in Upplands Vaesby where Daim / Dime / Dijm bars are made back in... '98 I think, could have been '99. I'd ask someone to check but unfortunately, Wikipedia doesn't have my dates of employment.